custos de oportunidade da sociedade de consumo


"What if that strong voice, dominating more and more of our society is, in fact, leading people to accepta a life style that is, in important ways, inferior to what is actualy possible? To whom should such a possibility be a concern? Specifically, should economists worry about it?"

Goodwin,N.R., Ackerman, F., Kiron, D. (eds), 1995. "The consumer society". Island Press, Washington, D.S.